What I did
︎︎︎ Creative Direction
︎︎︎ Graphic Design
Client: LIKELIHOOD & NIKE
Work: Creative Direction
Date: 2023
Nike teamed up with LIKELIHOOD to commemorate their annual "AIR MAX DAY." In a refreshing twist, this year, Nike aimed to shine a spotlight on Seattle's local artists, and the new LIKELIHOOD South Lake Union location served as the vibrant canvas for an unforgettable art fair. I was fortunate to be at the heart of this artistic celebration, playing a pivotal role in creating graphics for both promoting the art fair itself and showcasing the incredible talents of each participating artist.
My responsibilities involved translating the essence of this unique event into visually captivating designs. From the moment I got involved, I was inspired by the fusion of Nike's iconic style and the raw creativity of Seattle's artists. Our goal was to capture the city's artistic vibes, and I was entrusted with the task of ensuring that our promotional materials and social media presence reflected that spirit.
Work: Creative Direction
Date: 2023
Nike teamed up with LIKELIHOOD to commemorate their annual "AIR MAX DAY." In a refreshing twist, this year, Nike aimed to shine a spotlight on Seattle's local artists, and the new LIKELIHOOD South Lake Union location served as the vibrant canvas for an unforgettable art fair. I was fortunate to be at the heart of this artistic celebration, playing a pivotal role in creating graphics for both promoting the art fair itself and showcasing the incredible talents of each participating artist.
My responsibilities involved translating the essence of this unique event into visually captivating designs. From the moment I got involved, I was inspired by the fusion of Nike's iconic style and the raw creativity of Seattle's artists. Our goal was to capture the city's artistic vibes, and I was entrusted with the task of ensuring that our promotional materials and social media presence reflected that spirit.
